Our Story

How it all started in 2009
The history of Holland Supermarket goes back to 2009. My sister had moved to Germany. There, she regularly received requests from friends and acquaintances to bring along typical Dutch products after visiting family. What started with a few bags full of groceries quickly grew into the predecessor of this webshop. The demand for those familiar groceries across the border turned out to be bigger than expected. In 2014, I took over the baton. I then focused entirely on groceries. We have since grown considerably and now ship packages daily throughout the EU and the United Kingdom.

A small and dedicated team
I am Wouter, and I manage the webshop and technology from the Netherlands. Every day, I am in the warehouse myself to pack all orders with great care. Behind the scenes, I am assisted by a colleague working from sunny Portugal. She manages our social media channels. In addition, she is constantly looking for new products to add to our assortment. We believe that enjoying typical Dutch food should be possible everywhere. Are you looking for De Ruijter chocolate sprinkles, Calvé peanut butter, fresh stroopwafels, or breakfast cereals? Or do you need that one specific spice paste for the Asian kitchen? We make sure it is always within reach. Together, we get an enormous amount of energy from making someone somewhere in Europe happy with a box full of favorite groceries.

Always fresh and bought directly for you
By ordering your Dutch groceries online, you save yourself a lot of effort and lugging around. You won't find large warehouses full of products that have been on the shelf for a long time with us. We want you to always receive your products with the longest possible shelf life. We achieve this by only purchasing after you have made your choice. Do you order on a working day before 11:30 AM? Then we will buy your groceries fresh that very same day. The next working day, we pack everything securely and hand the package over to PostNL. A reliable local carrier in your country will then take over. This way, everything is delivered swiftly and neatly to your home.

Carefree and sustainably packed for the long journey
A package often makes a long journey across the border. We understand that your order must arrive in perfect condition. That is why we treat every box as if we were sending it to ourselves. Fragile products and glass jars always get an extra jacket of sturdy corrugated cardboard. We place small, fragile items in a sturdy inner box to prevent crushing. In addition, we fill all empty spaces with white, sustainable corn packing peanuts. These protect your groceries perfectly against shocks and are 100% biodegradable. After unpacking, you can throw them in the organic waste bin or let them dissolve in water. Furthermore, every shipment is fully insured. Should something unexpectedly break along the way despite our good care? Then we won't make a fuss and will immediately provide a suitable solution.

Personal contact and flexible service
Because we collect orders for you daily, we are very flexible. Are you missing your favorite product in the webshop? Feel free to send an e-mail to [email protected]. A fresh head of lettuce unfortunately won't survive the trip. But as long as it concerns non-perishable items, we are happy to see if we can add them to our assortment. That way, your next package will be completely full. Our way of purchasing also means that very occasionally a product turns out to be no longer available after you have ordered. Is it just one item? Then we will safely send the rest of your groceries and refund the amount of the missing product directly. Are there unexpectedly multiple items unavailable? Then we will cancel the complete order and immediately refund the full purchase amount. Whatever is going on: you won't get chatbots or automated customer service with us. If you send a message, you will always get a direct and personal answer from me. I am happy to think along with you.